Reimagining the e-commerce experience for an apparel brand steeped in military heritage.

Visit Alphaindustries.com

Working at The Charles New York as design and UX director to reimagine Alpha's brand look & feel and DTC experience, with the main goals being increasing brand awareness, loyalty, and conversion which was achieved in spades.

In addition, we strategize and expand the brand’s new creative look across all digital touch points: Social Media, Paid Ads and Newsletters design.

-

RESEARCH / WIREFRAMES / FLOWS / DESIGN / QA / SOCIAL MEDIA / NEWSLETTER DESIGN /