A complete website redesign, and with it, a brand repositioning— through content production and digital marketing.
Working at The Charles New York as design and UX director we provided Sachin & Babi with a redesigned website that retained the brand’s authenticity and ensured that the brand heritage remained at the forefront while still driving users to purchase across all touch points.
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RESEARCH / WIREFRAMES / FLOWS / BRANDING / DESIGN / QA
