Full branding design for Jade Park, a luxury building residence designed by the famous architect Carlos Ott.
Jade Park proposes a premium home-life in departments, with all the benefits of outdoors, offering to the inhabitants a similar comfort to the one of a house. a sober color palette with a touch of copper to denote luxury and mixed it with an elegant type.
A building shape (designed by Carlos Ott) so characteristic that I decided to synthesize it into a geometric logo that looks strong and consistent, yet organic and alive.
