A full revamp of Gurney’s digital presence, to support the company expansion, and increase awareness of the multiple business offerings.
Working at The Charles New York as design and UX director, we undertook a brand overhaul whilst managing digital marketing, analytics, and all creative production.
We strategize and expand the brand’s new creative look across all digital touch points: Social Media, Paid Ads and Newsletters design, increasing conversion rate, in-room page views, and average time spent.
